Emirates Six UK Airports Campaign

Emirates is the only long haul airline to fly from six UK airports. Despite this fact most people still associate mid and long haul flights for business or pleasure with Heathrow or Gatwick. The Six UK Airports campaign aimed to increase passenger numbers for Emirates flights at Newcastle, Birmingham, Glasgow and Manchester. The campaign used multiple online advertising techniques, from brand led comms, to direct response offers, and even brand utility mapping applications.

Ladybird 728x90 Expand banner

This overarching execution communicates the fact that Emirates is the only long haul airline to fly from six UK airports. It achieved an interaction rate of over 286%.

Please note: the expand panel preload function is disabled in this demo so it may take a moment to load depending on your connection speed.

Offers – Newcastle 300x250 timelapse

This interactive MPU supported Emirates' new flights and deals from Newcastle Airport. It achieved an unprecedented 5% click-through rate on over 900,000 impressions – despite the clickTag area occupying only 10% of the creative.

Offers – Birmingham Roadblock

Offer based, direct response creative to support Birmingham airport and its most popular Emirates route – Austrailia.

Miles better Mapping – Gatwick 728x90

Demonstrating the ease of getting to Gatwick through the use of in advertising mapping to plot a route and discover the time it will take. Offers rewarded interaction and drove traffic.

Miles better Mapping – Birmingham

Demonstrating the ease of getting to Birmingham through the use of in advertising mapping to plot a route and discover the time it will take. Offers rewarded interaction and drove trafficl.